ENTERPRISE SOCIAL NETWORKING
Mercury
Improved Social Media
for
Better Communication
Commonality
Mercury is a social networking platform built from the ground up using patent-pending technology that directs messages based on commonality and quality over quantity.
Mercury gets the right message to the right audience to grow a more honest, more engaging relationship with the audience.
Quality vs. Quantity
Traditional social media depends on "eyes on ads" and blasts messages to as many people as possible based on likes, trends and analytics. The more popular content will have more ad revenue potential. This produces processes that promote unwanted messages.
By focusing on quality over quantity, Mercury flips the paradigm. Mercury gets the "right ads to the right eyes" and allows advertisers to grow a more honest, more engaging relationship with their target audience, rather than catering to a general audience and wasting advertising dollars.
Communication
Email, Instant messaging, and Collaborative spaces, etc., are great communication platforms; however, communication breakdowns can occur when a sender doesn't know who the audience is for their message or how to communicate with that audience (e.g., across communication silos or experience gaps).
Mercury removes the burden of trying to guess the target audience of the message. Organizations can take advantage of the ease of social media without worrying about over-sharing or creating unwanted messages.
Easy to Use
Social media has made a simple post powerful, where any message from any person has the potential to be blasted to the entire network. Mercury improves that simple functionality by giving posts direction and purpose.
Communication should be easy, but it shouldn't be a popularity contest.
Respect & Privacy
Organizations work better when they are built on respect.
Mercury works on the simple principle of asking and working with users, rather than taking and working against them. We don't invade user privacy just to get information they would otherwise willingly offer. We give users the power to control their personal spaces.
The best way to be heard is to stop yelling.